WARNER MUSIC LATINA – MIAMI

OVERVIEW

We consistently partner with Warner Music Latina on innovative experiential marketing activations that elevate their artists’ songs. Our approach is centered on out-of-the-box ideas that create memorable experiences and drive engagement. For Myke Towers, we orchestrated three immersive pop-ups in Miami, New York, and Puerto Rico, featuring live screen printing for merchandise and branded coconuts. We managed all elements, including interior design, photos, videos, and produced both promotional content and viral event recaps.
In New York, our standout event in Times Square demonstrated meticulous logistics and production, highlighted by a 20-speaker art car playing the artist’s new song and distributing 500 custom cassettes made on short notice.
Other creative campaigns include styling five look-alikes to resemble FEID for club promotions and placing mirrors with song lyrics and QR codes in strategic city locations to capture attention and drive buzz. These inventive strategies exemplify our commitment to pushing the boundaries of experiential marketing, delivering impactful and unique promotional experiences.

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