HULU TV X CUT

OVERVIEW

We handled the production design and art direction for an experiential event in Miami focused on promoting Hulu TV’s shift from cable. Our work included creating immersive installations to effectively communicate the message to guests, such as an infinity locker room and a press conference room, as well as a custom DJ booth and unique props. We transformed an iconic beach into a basketball court, and managed all production elements, including hiring DJ talent, specifically Miluska, and coordinating the sound system and lighting design. Our promotional strategies featured targeted flyers, custom influencer invitations, and a PR package that generated exceptional energy for the event. Despite a tight 15-day deadline, we exceeded client expectations, delivering results that left them extremely satisfied.

ART DIRECTION

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